As the ‘70s came to a close, the Los Angeles Rams suffered a tragic loss when their owner Carroll Rosenbloom drowned. When Rosenbloom’s widow, Georgia Frontiere, took over, she moved the franchise from the Los Angeles Coliseum to Anaheim Stadium. Enter the ‘80s.
The early ‘80s saw the franchise rebuilding itself. Their fans were halved, though, when the Oakland Raiders took the Los Angeles Coliseum and won the Super Bowl in 1983.
1983 proved to be a big year for the Rams as coach John Robinson entered the picture. He took out aging players from the ‘70s. This move led to a massive improvement of the team as they reached the playoffs that year. Robinson’s influence was further seen when the Rams reached the NFC Championship in 1985 but were beaten by the mighty Chicago Bears, who would go on to win the championship.
Another big reason for the success of the Rams was a fantastic running back by the name of Eric Dickerson. He started out for the Rams in 1983 and became Rookie of the Year. He would set rushing records and go on to have five outstanding years for the Rams.
Even after Dickerson was traded in 1987 to the Indianapolis Colts, the Rams remained strong contenders. This was because Ernie Zampese had come to town. Zampese was an avant-garde leader on the field, often employing unorthodox methods of offense, that no defender had seen before. Because of Zampese, the Rams moved up from being 28th in offense in 1986 to 3rd in 1990.